SEO, or Search Engine Optimization, is the process of improving the visibility of a website or a web page in a search engine’s unpaid results. The goal of SEO is to increase the quantity and quality of traffic to a website from search engines through organic search results.

Tips for Search Engine Optimisation

  • Keywords: Research and use relevant keywords in your website’s content, meta tags, and URLs to help search engines understand the topic of your site.
  • Content: Create high-quality, informative and original content that answers the questions of your target audience.
  • On-page optimization: Optimize the technical elements of your website, such as title tags, header tags, and meta descriptions to make it easy for search engines to crawl and index your site.
  • Link building: Obtain backlinks to your site from other reputable websites to increase your site’s credibility and search engine rankings.
  • Mobile optimization: Optimize your site to be mobile-friendly as more and more users are searching the web on mobile devices.
  • Track and measure: Use analytics tools to track your website’s performance and measure the impact of your SEO efforts.
  • Note: SEO is a long-term strategy and there is no guarantee of ranking on top, it’s important to keep in mind that SEO is just one part of a bigger digital marketing strategy.