Step 1 High quality Google My Business Profile
The first key point is have a high quality Google My Business Profile. When you verify your listing on Google MY Business, you’ll gain authenticity and authority on the category you have selected. You have provided Google with a very strong signal as to who you are and what you are about. Details to consider are when people search for you, does your phone number show up? Is the right address and website listed? Control how you appear on Google Search and Google Maps. Consistency is the key for your contact details, make sure they are displayed in the same format. The good things it is free.
Step 2 Relevant Content
The second is having really relevant on page content. Your Google category is fairly broad, so an example if you were a bookkeeper , if you have categorised yourself as a BAS Agent, you need to confirm on your website that you are indeed a Bookkeeper, but also introduce the fact you are a BAS Agent. This is where on page optimisation is crucial.
Step 3 Consistent Address Details
Third point is listing your business name, address and phone number around the web. Authoritative local sites such as yellow pages, Tru Local and Yelp are all of benefit in reaffirming to Google that you are who you say you are.
Step 4 Collecting Links to your Website
Fourth is collecting great links. Google wants to know people are interested in your website. If you have quality sites linking back to yours, Google is going to take note. The more inbound links that you have, which are of a high quality, the more popular you probably are to Google. There are many examples for local businesses for example if you are a Bookkeeper you can list on your associations website like ICB.
Step 5 Reviews
Fifth component is reviews. Now I believe that Google reviews are of significant value, but reviews on Yelp and other sites are going to be helpful as well. The reviews should be authentic, and genuine.
These five rankings factors are tied together with the theme of consistency. They’re better together than they are in silos, so make sure that you’ve got consistent information across all of your efforts to maximise impact.